If you have the resources to use cloud computing for your company or organisation you surely have the resources to operate your own web site. Your own web site (Domain) is also one of the first components of your cloud computing base, and the base of your branded email.
Your company web site should be the main online portal for all company contact methods which would obviously be supplemented by your online social media efforts in Facebook, Twitter, Pinterest, Google+ and any other social media platform that you use.
The navigation structure in your web site needs careful consideration for a number of reasons some are listed here, but I am sure you will think of a few others that you will pass along to your web site design team and ask them to implement in their next upgrade or adjustment.
1) SEO - Search Engine Optimisation
2) end user satisfaction
3) functionality
4) end user retetion
check this article for more on web site navigation issues
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